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  • Writer's pictureJon Freed

UPM Raflatac: Pioneering Smart Labeling for a Circular Tomorrow


In the ever-evolving landscape of sustainable packaging, UPM Raflatac has emerged as a key player, leading the charge toward a future beyond fossils. The journey of this global supplier of label materials began with the visionary ambitions of a chemist who dared to challenge the status quo of traditional solvent-based adhesives. Today, with a legacy of continuous growth and development since the 1970s, UPM Raflatac stands as one of the world's leading providers of high-performing self-adhesive paper and film products.


Commitment to a Future Beyond Fossils

Above all, UPM Raflatac is committed to working towards a future beyond fossils. This commitment is not a mere slogan but a driving force behind the company's innovations and initiatives. Recognizing the environmental impact of traditional materials, UPM Raflatac is dedicated to offering sustainable alternatives that pave the way for a more eco-friendly future.


SmartCircle™ Wash-off Solutions: A Leap Towards Circular Packaging

As leading brands worldwide strive to meet recycled content goals, the demand for recycled PET is on the rise. However, the challenge lies in producing clean, high-quality recycled material suitable for bottle-to-bottle applications. UPM Raflatac has risen to this challenge with its SmartCircle™ Wash-off solutions, featuring the innovative RW85C adhesive.


Best-in-Class Wash-off Technology

SmartCircle™ Wash-off solutions are designed with a focus on maximizing the recyclability of PET containers, creating a truly closed-loop solution. The RW85C adhesive ensures labels separate cleanly from PET flakes and float during the washing process, allowing for the recovery of high-value, clean recycled PET flakes.


APR Recognition and Ongoing Enhancements

These groundbreaking solutions have earned recognition from the Association of Plastic Recyclers (APR), meeting or exceeding its Critical Guidance testing requirements. The recycled PET flakes generated by SmartCircle™ Wash-off solutions exceed current color and haze guidelines, demonstrating a commitment to quality and performance.


Small Changes, Big Impact

At UPM Raflatac, the belief is that a more sustainable future begins with small changes that can make a big difference. Brands should not have to compromise when choosing sustainable products. SmartCircle™ Wash-off solutions provide the same performance and premium look as traditional film solutions, offering all the benefits of increased recyclability without sacrificing quality.



Label Choice Matters

SmartCircle™ Wash-off solutions from UPM Raflatac are proof that label choice matters in the circular economy. When packages come and go, the impact of responsible choices reverberates through the entire lifecycle. Here's why these solutions are a game-changer:

  • Labels separate cleanly from PET flake and float during the washing process.

  • Increased availability of recycled PET suitable for newly formed containers.

  • Identical in quality and performance to traditional film solutions.

  • Ideal for end-use applications such as beverage, home, and personal care.

In the dynamic landscape of sustainable packaging, UPM Raflatac is not just a supplier; it's a partner in creating a circular tomorrow. By pushing the boundaries of innovation and embracing smart labeling solutions, UPM Raflatac is setting the stage for a future where sustainability and performance go hand in hand.



Sustainability Glossary

UPM Raflatac offers a wealth of valuable resources to support sustainability initiatives, including a comprehensive Glossary of Sustainability Terms:

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